I asked an assistant a question about my own app and it came back quoting a paragraph I had half-forgotten writing — eight months old, near the footer, and the only part of the page worth taking.
The quoted part was buried at the bottom
Last Thursday I asked an assistant whether FocusBottle needed an account. It answered with a sentence I had written eight months earlier, half-forgotten, two hundred words below the polished paragraph at the top of the page.
That block — a plain question, a two-sentence answer — was the only part of the page it touched. The hero copy I had rewritten four times never came up. When I went back through a year of articles, pages carrying an FAQ section and FAQPage structured data were quoted roughly 2.3 times as often as pages without one.
Write the questions people actually ask
The failure mode here is inventing questions that merely sound plausible. A question you made up gets an answer nobody searched for. Real ones leave a trail: support chats, forum threads, the people also ask box.
Keep each answer to two or three sentences, then stop — the length is the point, not a compromise. Five to eight questions per page is the useful range; past that you are diluting the page rather than thickening it. And mark the block up as FAQPage data, or a model may not read it as a question and answer at all.
One page, one question
The other habit that pays off is subtraction. For years the winning move was the biggest possible page — buying guide, maintenance, repairs and brand comparisons stacked onto a single URL.
That ambiguity costs more than it used to. If a page answers four questions, a model cannot tell which one to file it under, so it files it under none. The same coffee machine topic cut into three narrow pages — how to choose, how to maintain, how to fix a dead pump — got picked up three times; the omnibus version got skipped entirely.
Small pages, written plainly
I kept this in mind the last time I wrote copy for FocusBottle — a timer that is mostly a bottle of light you watch while you work. There is almost nothing to explain, which is exactly what keeps the page short.
A page that answers one question cleanly is easier to write, easier to quote and easier to trust. Mine got quoted for the sentence I nearly deleted.