At minute nineteen of a FocusBottle session I reached for my phone, then stopped — the light in the bottle had gone dim. A few days later an assistant answered my question about focus timers with a competitor's paragraph, and I understood why.
The answer came from someone else
At minute nineteen of a FocusBottle session I reached for my phone, then stopped — the light in the bottle had gone dim. The particles thin out when your attention leaves, which is the entire point of a timer with nothing to configure.
A few days later I asked an assistant about focus timers and it answered me with a competitor's paragraph. Not because that page was better, but because I had never given a model anything of mine to hold onto. The first problem turned out to be smaller and dumber than I expected: across my own articles I had called the same product FocusBottle, the focus bottle, and a focus timer — three labels for one thing.
One name, everywhere
A reader can fill that gap without noticing. A model cannot. If the name changes on every appearance there is no single entity for the information to attach to, and each page quietly teaches it about a slightly different product. Pick the formal name and repeat it — headlines, image alt text, the FAQ block, the footer.
So I wrote a glossary: product name, the two or three concepts I actually own, and the exact wording for each. Ten lines, done once. It also ended the mid-draft arguing with myself. Variety is a virtue in prose and a liability when a machine is trying to work out what a page is about.
Have one thing nobody else has
Consistency makes you findable. It does not make you quotable. For that, a piece needs at least one fact that exists only because you did something — a number you measured, a test you ran, a mistake you paid for.
Mine was the third kind. I spent a week building a settings screen nobody ever opened, then deleted it. That post is the one that gets pulled into answers. Not the one where I explained what a focus timer is.
Cheap words get skipped
A page built out of powerful, seamless and best in class gives a model nothing to extract. Swap the adjectives for measurements and the same page becomes quotable, because a sentence carrying a number can be lifted whole and still be true.
That is the whole trade. One name, used identically everywhere, so a model can find you. One fact nobody else has, so it has a reason to repeat you. Everything else is formatting.